The article discusses the reaction of Guatemalans to being labeled as the "ugliest" in Central America. While some people were offended by the statement, others took a more light-hearted approach and made jokes about it. The author emphasizes that beauty is subjective and should not be used to judge or stereotype individuals or entire populations. Overall, the article highlights the mix of emotions and responses from Guatemalans to being called the "ugliest" in Central America.