The article discusses a poorly done industrial piercing that was shared on Instagram by a user named Roly. The piercing, which is a type of ear piercing that involves connecting two holes with a single barbell, was deemed by many to be the "worst industrial piercing ever done." The post sparked a discussion in the comments section, with people sharing their opinions on the piercing and offering advice on how to properly care for piercings. The article highlights the importance of seeking out professional piercers with experience and expertise in order to avoid such poorly executed piercings. Overall, the post serves as a cautionary tale for those considering getting an industrial piercing and emphasizes the importance of doing thorough research before getting any type of body modification.